Marketing website2023
The Karizma XMR is Hero MotoCorp's answer to a question a generation of Indian riders never stopped asking - when is it coming back. First launched in 2003, the original Karizma was a cult machine; the XMR, arriving in 2023, brought that name back with a fully modern 210cc liquid-cooled engine and everything the original could only dream of.
Services:
Website designVisual branding
Challenge:
Design a full fledged marketing website with brand new visuals and theme but keeping the legacy and essence of the original Karizma intact.
Role:
Senior visual designer in the Premia marketing website team, defining the visual language and art direction for a successful market entry.
